Ready to Revive.
Strength and fitness coaching that fits your real life.
I am Coach JW, a CSEP-CPT certified online strength and fitness coach. I coach endurance athletes and everyday adults worldwide, and in person locally, with training built around your job, your family, your recovery and your life.
A free 30-minute call to see if we are a fit.
Who This Is For
You do not need to be an athlete or have lifting experience. This is for masters athletes and anyone returning after time off or an injury, as much as for experienced lifters.
Endurance Athletes
Runners and triathletes who want strength training scheduled around their key endurance sessions.
Regular Adults and Parents
Busy adults who want to get stronger, move well and feel good, with no race on the calendar.
Shift Workers
Nurses, first responders, trades, plant and field workers. Your plan adjusts to rotating shifts and short recovery windows.
Strength Training Built for Your Goals
Every plan starts with your goals, your movement and your training history. Strength then builds in steps your recovery can absorb.
Progressive Loading
Load, volume and exercise complexity increase gradually, so you get stronger without overreaching.
Movement Quality
Technique comes first. You learn the squat, hinge, push, pull and carry patterns before the load goes up.
Strength That Supports Your Sport
Heavy strength work builds force production and supports running economy for endurance athletes.
Effort Tracked With RPE
You rate every session on Foster's modified CR-10 scale to build body awareness. I look at whether you complete each session and whether your weights are moving up, and your next progression follows from that.
What Is in Every Strength and Fitness Plan
Goal-Based Assessment
We set your goals, review your movement and training history, and identify your limiters.
Sessions Matched to Your Week
The number and length of sessions fit your schedule and your recovery.
Online or In Person
Online coaching works anywhere in the world. In-person sessions are available locally in High River, Alberta.
Feedback and Check-Ins
You get feedback on your sessions and regular check-ins. I work alongside your physiotherapist and other health professionals.
Real Coach. Real Credentials.
Trained in Exercise Science
I am CSEP-CPT certified, trained in exercise science, and completed the two-year Personal Fitness Trainer diploma at Mount Royal University with distinction. That means your strength program is built on evidence-based exercise prescription, not guesswork.
Every Age, Every Strength Goal
Whether your goal is a stronger race day, moving better as a parent or returning after time off, your strength plan starts with your goals, not a template. I coach athletes from youth to masters, along with busy adults who have no race on the calendar.
Strength and fitness coaching is priced based on your goals.
1:1 coaching, online or in person. We talk through your goals and price on the free discovery call.
Youth athletes are priced case by case, based on their goals.
Quick answers
I have never lifted weights. Is coaching for me?
Yes. We start where you are, with movements you can do well and loads that suit you, then progress from there.
Do I need a gym?
Not always. Your plan matches your equipment, from a full gym to bands and dumbbells at home.
Will strength training make me slower as a runner?
No. Strength work is scheduled around your key runs, so you stay fresh for them, and it supports running economy.
I am coming back after an injury or time off. Is it safe to start?
Yes. We progress your load gradually, and I work alongside your physiotherapist or other health professionals.
Can I add strength coaching to my endurance plan?
Yes. Every Team Redde Endurance plan already includes two strength and two mobility sessions each week. We can add more strength sessions when your goals call for it.
Ready to Revive.
Your next goal begins with a conversation.
Every plan I write is built around your job, your family, your recovery and your life. As an online strength and fitness coach, I help you build strength you can use in sport and in everyday life. Book a free discovery call and we will talk through your goals, your schedule and whether we are a good fit.
Free to book. No obligation.